Na Kyong (Kimberly) Hyun

I am Kimberly Hyun, a Marketing PhD Candidate at Georgia Institute of Technology.

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My research focuses on understanding how consumers’ perceptions of and relationships with technologies (e.g., smart agents, AI, voice-based technology) influence persuasion and consumer well-being in the digital marketplace.

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I also utilize audio mining using MATLAB and Python to extract and quantify various features of our voice, and examine the role of vocal features on persuasion.

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My expected date of graduation is May 2023

& I will be joining University of Cincinnati as an Assistant Professor of Marketing in August!