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Na Kyong (Kimberly) Hyun
I am Kimberly Hyun, a Marketing PhD Candidate at Georgia Institute of Technology.
My research focuses on understanding how consumers’ perceptions of and relationships with technologies (e.g., smart agents, AI, voice-based technology) influence persuasion and consumer well-being in the digital marketplace.
I also utilize audio mining using MATLAB and Python to extract and quantify various features of our voice, and examine the role of vocal features on persuasion.
My expected date of graduation is May 2023
& I will be joining University of Cincinnati as an Assistant Professor of Marketing in August!
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